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CJENM

History

CJ ONSTYLE’s 30+ Years of Commerce Innovation

A 30+ Years of Redefining the Shopping Experience

For more than 30 years, CJ ONSTYLE has redefined how customers and brands connect through
TV, mobile, and every touchpoint, powered by a multichannel commerce model and
its One Platform and One Brand strategies.

CJ ONSTYLE in Numbers

  • Revenue

    KRW 1.518 Trillion

    2025

  • Mobile Live Growth Rate

    66% YoY

    2025

  • Mobile Live Visitors

    80 Million

    2025

  • Brands Available on the Mobile App

    20,000

    based on mobile app data

  • Largest Live IP
    Portfolio in the Industry

    54

    as of 2025

  • Korea’s First Video Commerce Operator

    Live Commerce Pioneer

    TV (1995)
    → Mobile (2017)

CJ ONSTYLE’s Journey

  1. 2026

    Launched its global direct-to-consumer platform

  2. 2024

    Launched large-scale
    mobile live shopping shows

  3. 2021

    Introduced CJ ONSTYLE as an integrated brand

  4. 2018

    Merged with CJ E&M, launching CJ ENM

  5. 2017

    Launched the industry’s first mobile live shopping service

  6. 2012

    Became the first in the industry to surpass KRW 1 trillion in sales

  7. 2010

    Launched Mobile CJmall, the industry’s first smartphone shopping app

  8. 2001

    Opened CJmall, an online shopping mall

  9. 2000

    Joined CJ Group

  10. 1995

    Launched Korea’s first TV home shopping channel